For over 100 years, quality has been at the heart of what we do and at the bottom line of how we’ve remained relevant to our customers.
How do we do it?
Well, we’re so committed, we have a 30-strong team dedicated to ensuring that the clothes in your wardrobe are designed to stand the test of time - and whatever everyday Australian life may throw at it.
If a fabric doesn’t make the cut, it will not be present in our range. With the perfect fabric comes the toughest testing and we proudly stand by our highly stringent test processes.
Our quality starts with the fabric, which is why we only partner with the best mills, many of whom we’ve entrusted with our garments for over 30 years. At each and every stage of the process we check and approve – or we start again.
All of our clothes are tested and trialed by people on the ground here in Australia to ensure they meet the demands of the local lifestyle.
Our block, your fit. You come first. As each sketch comes to life – you can trust it has been created with you in mind. Before any fabric even hits the factory, we start with a form designed around the Australian customer.
We’ve spent years getting to know our customers, their shape, their preferred fits and how they wear their clothes.